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Social Influence and the Shift of the Carnegie Principle
When Dale Carnegie wrote the book on influence more than 75 years ago, he probably didn’t realize the impact he was about to make on society. Just ask the 15 million people that have bought the book...
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Can the Everyday Influencer Still Exist?
Earlier this month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet,...
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Moving Influence Beyond Public Personas
If you thought influence marketing was a hot topic at the moment for marketers and brands, it’s only just beginning to really take shape. While much of the conversation both here on this blog and...
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The Third Wave of Influence
Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex. However, while these platforms are...
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The Business of Influence
Since announcing our book at the tail end of last year, both Sam and myself have been asked why write a book on influence marketing. Additionally, some people have said they’re looking forward to the...
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A Tale of Two Influencers
On August 13, 2013, billionaire hedge-fund manager Carl Icahn took to Twitter around 2:30 PM with a tweet that was “heard around the world.” In fact, the tweet was so powerful it instantly drove the...
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Klout Is At It Again – Privacy Be Damned
As much as I loathe discussing this topic again or giving Klout any more publicity, I’m compelled to share a recent personal experience. Those who have followed me over the last few years are well...
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Why MyPeerIndex is a Major Step Forward for Social Scoring Platforms
When we were writing Influence Marketing, both Sam Fiorella and I spoke to several tech vendors in the social scoring and influence marketing space. This included Ferenc Huszar, lead data scientist at...
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